Loading
Alumni Network
Are you sure you want to log out?
Your session is going to expire:
Your session is going to expire, any unsaved changes will be lost.
From Trickle to Torrent
Streaming: From Trickle to Torrent
Key takeaways
- Americans are continuing to spend much of their free time watching TV. But the way people watch has changed greatly. BofA Global Research reports that on-demand streaming drew a higher share of viewers than “linear” TV in May 2025.
- Bank of America internal data across credit and debit cards and other payment channels shows continued strong growth in spending on TV and music streaming. Across all income cohorts, spending exceeded 10% year over year as of July 2025. There are, though, some signs of a very competitive market with households' bills varying significantly year to year.
- What's next? Streaming services are investing in live entertainment and sports to lock in viewers. At the same time, the advent of Artificial Intelligence (AI) offers opportunities and threats. While viewers' appetite for content will likely remain undimmed, how they consume it will likely continue to evolve.
Click here to access our latest publication for a more in-depth look at these insights.